Business Details
Strategic Marketing & PR Services in Charleston
E Boineau is a strategic marketing communications and public relations firm with over 25 years of experience in brand development and corporate reputation management. Our expertise spans law, healthcare, real estate, energy, financial services, construction, and hospitality sectors, serving clients in Charleston and beyond. We combine deep industry knowledge with a virtual team of seasoned professionals to deliver integrated campaigns across PR, digital marketing, advertising, and crisis communications.Our approach emphasizes research-driven strategies, tailored messaging, and measurable outcomes, supported by partnerships with top designers and media professionals. Clients benefit from personalized service, rapid execution, and cost-effective solutions compared to traditional agencies.
Services
Marketing Strategy
Brand Development
Media Relations
Crisis Communications
Media Training
Marketing Research
Community Relations
Event Planning
Internet Marketing
Graphic Design
Highlights and features
- We offer 25+ years of experience in marketing communications across 10+ industries
- Our virtual team combines global agency expertise with local market knowledge
- We provide integrated solutions spanning PR, digital marketing, and brand strategy
- Our crisis communications specialists have managed national Fortune 500 campaigns
- We deliver agency-quality services at competitive, cost-effective rates
What people say
Exceptional experience
Highly recommend
Creative solutions
Produce incredible results
Excellent media connections
Services
Marketing Strategy Development
We create tailored marketing strategies that define your market position through competitive analysis and audience research. Our approach combines business objectives with market insights to develop actionable plans. Clients receive comprehensive guidance on message development, brand positioning, and multi-channel campaign execution.
Brand Image Development
Our branding experts help organizations establish distinct market identities through comprehensive positioning workshops and competitive landscape analysis. We develop cohesive brand platforms that align visual elements with core messaging. Services include brand perception research, competitive differentiation, and personality assessment to create resonant market identities.
Crisis Communications Management
We provide strategic crisis management for organizations facing public challenges. Our services include message development, media training, and stakeholder communication strategies. With experience handling Fortune 500 crises, we help clients protect reputations through proactive planning and real-time response protocols.
Media Relations
Our media relations specialists develop targeted outreach strategies to build brand credibility through earned media. Services include press release development, media list creation, and newsroom management. We leverage extensive media connections to secure coverage in traditional and digital platforms while tracking and analyzing results.
Media Mark Training
This specialized program trains executives to deliver effective media interviews through hands-on coaching. Participants learn message development, interview techniques, and crisis communication strategies. Training options include half-day sessions with video role-plays to build confidence in handling print, broadcast, and digital media interactions.
People
Elizabeth L. Boineau
Founder / Owner
With 25+ years in marketing communications, Elizabeth leads strategic initiatives for Fortune 500 companies and nonprofits. Former senior executive at global PR firms, she specializes in brand positioning and crisis management. Her expertise spans media relations, strategic planning, and integrated marketing campaigns.
Melissa Pluta Parker
Senior Account Director
Manages client relationships and campaign execution with focus on strategic communications. Brings extensive experience in account management and marketing strategy development across multiple industries. Ensures client objectives align with tactical implementation.
Haley Jordan
Senior Account Manager
Coordinates day-to-day client activities and campaign implementation. Specializes in project management and client communications. Provides strategic support across PR, marketing research, and brand development initiatives while maintaining quality control.
Taylor C. Mullaney
Media Coordinator
Handles media outreach and press relations with focus on coverage tracking and newsroom management. Maintains media databases and coordinates press introductions. Supports content creation for media placements and editorial opportunities.
Lawrence Monteith
Team Photographer
Provides visual content creation for client campaigns. Specializes in commercial photography and visual storytelling. Collaborates with creative teams to produce imagery that aligns with brand messaging and marketing objectives.
Questions
What marketing services do you specialize in?
We specialize in brand strategy, media relations, crisis communications, digital marketing, and media training. Our services cover the full marketing communications spectrum from research to execution.
How do you handle crisis communications?
Our crisis management approach includes proactive planning, message development, media training, and real-time response protocols. We've successfully managed crises for Fortune 500 companies and local organizations.
Do you work with local Charleston businesses?
Yes, we serve Charleston-based clients while also supporting national organizations. Our local market expertise helps businesses maximize regional impact through targeted communications strategies.
How do you measure campaign success?
We use a combination of media coverage tracking, audience engagement metrics, and business outcome measurements. Our approach combines traditional PR metrics with digital analytics for comprehensive evaluation.
What industries do you work with?
We have deep expertise in healthcare, law, real estate, construction, financial services, education, hospitality, and nonprofit sectors. Our team adapts strategies to meet industry-specific communication needs.
Can you help with media training?
Yes, our Media Mark program offers customized media training for individuals and groups. We provide interview techniques, message development, and on-camera coaching to build confidence and effectiveness.
