Business Details
Public Relations and Marketing Specialists
We are seasoned public relations and marketing specialists dedicated to elevating brands through strategic communication and innovative solutions. With decades of combined experience, our team crafts tailored campaigns that align with organizational goals, ensuring measurable results. Our expertise spans media relations, content creation, and digital marketing, supported by a proven track record of securing media placements, managing high-impact initiatives, and enhancing brand visibility.We prioritize client collaboration, treating each business as our own, and deliver transparent, results-driven strategies that adapt to evolving industry landscapes. Our commitment extends beyond transactions, fostering long-term partnerships built on trust, expertise, and a deep understanding of our clients' unique needs.
Services
Public Relations Strategy
Media Relations
SEO Services
Content Marketing
Fractional CMO Consulting
Brand Activations
Digital Advertising
Press Release Promotion
Highlights and features
- We bring over 60 years of combined experience in PR and marketing strategy.
- Custom-tailored campaigns align precisely with client business objectives and market dynamics.
- Proven success securing thousands of media placements and measurable brand growth.
- Transparent, collaborative approach with a singular focus on client-centric results.
- Specialized expertise across fintech, SaaS, consumer products, and emerging technologies.
What people say
Data driven approach
Proactive and communicative
Highly collaborative
Treats business as their own
Transparent PR firm
Services
Public Relations Strategy
We develop comprehensive PR strategies aligned with business objectives. Our approach combines market analysis, media landscape assessment, and stakeholder engagement to create compelling narratives. Clients benefit from customized roadmaps that integrate media relations, brand positioning, and crisis management frameworks.
Media Relations
Our media relations team cultivates long-term journalist relationships and secures strategic placements. We combine traditional outreach with digital media strategies, ensuring consistent brand visibility across traditional and emerging platforms. Services include press release distribution, media training, and interview preparation.
Content Marketing
We create authentic content that resonates with target audiences. Our services include blog development, op-ed placements, website copywriting, and social media content creation. Each piece is strategically crafted to reinforce brand messaging while driving engagement and search visibility.
Fractional CMO Services
Our experienced marketing executives provide strategic guidance without full-time costs. Services include marketing roadmap development, campaign execution oversight, and performance analytics. Ideal for growing companies needing expert leadership without permanent executive commitment.
Brand Activations
We design impactful brand activation campaigns combining PR and marketing tactics. Services include product launch strategy, event planning, and cross-channel promotion. Our approach maximizes market impact through coordinated media coverage and consumer engagement initiatives.
People
Justin Kraft
Co-Founder and CEO
Justin leads strategic direction with decades of PR and marketing experience. He specializes in brand positioning and executive communications, previously managing high-profile product launches and billion-dollar valuation campaigns.
Leah Taylor
Co-Founder and Chief Communications Officer
Leah oversees media relations and client strategy. With expertise in tech and fintech sectors, she has secured hundreds of media placements and developed communication frameworks for rapidly scaling startups.
Lynn Trono
Media Relations + Crisis Communications Advisor
Lynn specializes in media outreach and reputation management. Her experience spans crisis communications, press strategy development, and journalist network cultivation across multiple industries.
Harley Happiness Officer
Happiness Officer
Harley focuses on client satisfaction and internal culture. Responsible for ensuring positive client experiences through proactive communication and team morale initiatives that enhance service delivery.
Nora Murray
Media Training Consultant
Nora prepares executives for media interactions through customized training programs. Her expertise includes public speaking coaching, interview technique development, and crisis communication readiness for corporate leadership.
Questions
What industries does Cast Influence specialize in?
We specialize in tech startups, fintech, blockchain, SaaS, clean energy, consumer products, and fantasy sports betting sectors.
How do you measure PR campaign success?
We track media placements, share of voice, sentiment analysis, and direct impact on client business metrics like valuation growth.
Can you handle crisis communications?
Yes, our team includes dedicated crisis communications experts with proven strategies for reputation management.
Do you work with international clients?
While based in Denver, we serve clients globally through remote collaboration and strategic local partnerships.
What sets you apart from other PR agencies?
Our combination of executive-level strategy, hands-on media execution, and integrated marketing approach delivers unparalleled campaign effectiveness.
How do you develop brand narratives?
We conduct in-depth business analysis, competitor research, and stakeholder interviews to craft authentic, market-resonant narratives.
