GROUP 2

Business Details

38 Years

experience

Creative Marketing & Advertising Solutions in Pittsburgh

Founded in 1988, GROUP 2 is a Pittsburgh-based integrated marketing and communications firm with over 35 years of experience serving a diverse client base. Our foundation rests on delivering premium quality creative services at fair prices while maintaining timely execution, values that remain central to our operations today. We specialize in crafting custom creative strategies, brand development, and comprehensive marketing campaigns that align with client objectives and resonate with target audiences. Our team of seasoned professionals brings decades of combined experience in graphic design, video production, communications planning, and strategic branding. We prioritize transparency, client partnership, and accountability, managing all campaign resources to ensure optimal results.

Our commitment to client success is reflected in long-term relationships spanning industries, including healthcare, higher education, and corporate sectors. We leverage a network of professionals with over 100 years of combined expertise to deliver tailored solutions that drive measurable ROI. Our cloud-based project management system ensures efficient collaboration, while our creative approach balances innovation with practicality. We serve as trusted partners, focusing on responsiveness and attention to detail to meet client needs within budgetary and timeline constraints. Our work has earned recognition through client testimonials highlighting our strategic thinking, flexibility, and ability to transform complex objectives into impactful campaigns.

Services

Brand Development Video Production Graphic Design Marketing Strategy Website Development Signage Systems Social Media Marketing Illustration Photography Campaign Management

Details

Year established: 1988

Highlights and features

We offer 35+ years of experience in integrated marketing and branding.
Our team includes senior-level professionals with proven project management expertise.
We maintain transparency through cloud-based collaboration tools like Basecamp.
Our client relationships span decades, reflecting consistent delivery on commitments.
We provide scalable solutions combining in-house creativity with a network of specialists.

What people say

Strategic thought leadership Superb project management On schedule delivery Budget-conscious solutions Award-winning materials

Website

Update Listing

Services

Brand Development

Our brand development services create cohesive visual identities and strategic messaging that differentiate clients in competitive markets. We conduct in-depth discovery sessions to understand business goals, target audiences, and market positioning. This process informs custom brand systems including logos, color palettes, typography, and brand guidelines that ensure consistency across all touchpoints.

Video Production

We produce high-impact video content for marketing campaigns, websites, and social media platforms. Our full-service production includes concept development, scripting, filming, and post-production editing. From corporate overviews to product demonstrations, our videos combine storytelling with technical excellence to engage audiences and reinforce brand messaging.

Graphic Design

Our graphic design team creates visually compelling materials for print and digital media. Services include brochure design, advertising creatives, infographics, and digital assets optimized for web and mobile platforms. We focus on visual hierarchy, typography, and color theory to communicate complex information clearly while maintaining brand consistency.

Marketing Strategy

We develop comprehensive marketing strategies that align with business objectives and target audience needs. Our approach combines market research, competitor analysis, and ROI-focused planning to identify optimal channels and messaging. Strategies integrate traditional and digital tactics to maximize reach while maintaining budget efficiency for measurable campaign outcomes.

Website Development

We create responsive, user-friendly websites that reflect brand identity and enhance user experience. Our process includes information architecture, UI/UX design, and technical development optimized for performance and SEO. Websites are built using modern frameworks with content management systems that allow clients to maintain and update content easily.

People

Kelly McKenzie

President

Founder of GROUP 2 with 35+ years in creative services. Former Creative Services manager at Mellon Bank. Holds degrees in design and photography from Ivy School of Professional Art. Leads strategic direction while maintaining client relationships.

Ron Grice

Senior Designer

Pittsburgh native with extensive design, illustration, and animation expertise. Specializes in dimensional concepting and creative problem-solving. Manages diverse projects from brainstorming to execution while mentoring junior designers on emerging trends and techniques.

Linda Kotewicz

Senior Designer

Joined GROUP 2 as an intern and advanced to senior designer. Completed web development training at Academy Pittsburgh. Manages projects from concept to completion with focus on efficiency and consistency across print and digital platforms.

Erin Panosian

Designer

Social media strategist and photographer with a BFA in Imaging Art. Brings contemporary design perspectives to client projects. Manages GROUP 2's social media presence while delivering creative solutions for branding and digital campaigns.

Brian Lee Campbell

Creative Consultant

30-year industry veteran with experience as Art Director and Chief Creative Officer. Co-founded Third Planet Global Creative. Specializes in brand development, advertising, and cross-platform campaign integration across diverse industries.

Questions

What industries does GROUP 2 serve?

We work with healthcare organizations, educational institutions, corporate clients, nonprofits, and businesses across diverse sectors requiring marketing and branding expertise.

How does GROUP 2 ensure brand consistency?

Through comprehensive brand systems development, style guides, and centralized project management that maintains visual and messaging coherence across all platforms.

What project management tools do you use?

We utilize Basecamp for cloud-based collaboration, providing clients with transparent access to project timelines, deliverables, and communication history.

How are creative strategies developed?

Our process begins with discovery sessions to understand business objectives, target audiences, and market positioning before creating tailored strategic frameworks.

What geographic areas do you serve?

While based in Pittsburgh, we serve clients nationally through remote collaboration while maintaining local partnerships in Western Pennsylvania.

Can you handle both small and large projects?

Yes, our scalable approach accommodates quick-turnaround assignments and comprehensive campaigns with equal attention to detail and quality standards.

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