Business Details
7 Years
experience
Your Trusted Digital Marketing Partner in Pittsburgh
Founded in 2019, HBT Digital Consulting has established itself as a trusted partner in online advertising and lead generation. Our expertise lies in transforming digital marketing efforts into predictable systems for growth through clear strategy, fast execution, and measurable results. With a focus on industries like Financial, Education, Legal, Home Services, Technology, and B2B, we specialize in programmatic ads, search engine marketing, and social media advertising.Our approach emphasizes extreme ownership, weekly campaign optimization, and client-centric success metrics that prioritize booked calls, pipeline growth, and revenue. We serve small to medium-sized businesses nationwide from our Pittsburgh-based headquarters, combining strategic thinking with technical expertise to deliver campaigns that reduce cost per acquisition and scale revenue month after month.
Services
Programmatic Ads Management
Search Engine Marketing
Social Media Ads Management
Lead Generation
Online Advertising Consulting
Details
- Year established: 2019
Highlights and features
- We offer programmatic advertising expertise across Hulu, Roku, Spotify, and Pandora platforms
- Our weekly campaign optimization reduces cost per lead and improves ROI
- We specialize in high-converting funnels for service-based businesses nationwide
- Our Pittsburgh-based team combines strategic thinking with technical expertise
- We measure success by booked calls, pipeline growth, and actual revenue generated
What people say
Responsive and diligent
High-level delivery
Pivots strategies quickly
Exceeds expectations
Reduces cost per lead
Services
Programmatic Ads Management
We create programmatic advertising campaigns across Hulu, Roku, Spotify, and Pandora platforms to reach target audiences through audio, video, and display ads. Our expert team implements geo-targeted campaigns that deliver measurable results for brand awareness and sales conversions. Through weekly optimization and A/B testing, we ensure maximum ROI while maintaining transparent communication with monthly performance reports and strategy calls.
Search Engine Marketing
Our pay-per-click (PPC) advertising services cover Google Ads and Bing Ads campaigns for immediate visibility on search engine results pages. We specialize in search, display, and video ad formats with comprehensive keyword research, conversion tracking, and daily search term analysis. Through strategic bidding and landing page optimization, we help businesses achieve lower cost per lead and improved quality scores for sustainable campaign performance.
Social Media Ads Management
We develop targeted social media advertising campaigns across Facebook, Instagram, LinkedIn, and Twitter platforms to drive awareness, consideration, and conversion. Our approach includes custom audience creation, creative ad development, and conversion optimization for lead generation and sales. Through regular performance analysis and creative testing, we ensure campaigns deliver measurable ROI while maintaining full transparency with monthly reporting and strategy sessions.
Lead Generation
Our lead generation services combine digital advertising expertise with strategic funnel development to deliver qualified prospects for service-based businesses. We implement multi-channel campaigns that integrate programmatic, search, and social media advertising with conversion-focused landing pages and remarketing strategies. Through weekly optimizations and performance tracking, we help businesses reduce customer acquisition costs while scaling revenue-generating campaigns.
Online Advertising Consulting
We provide comprehensive online advertising consulting services that include campaign strategy development, platform selection, and performance optimization. Our consultants work closely with clients to understand business goals, identify target audiences, and implement data-driven marketing strategies. From initial campaign setup to ongoing management and reporting, we offer expert guidance to ensure marketing budgets deliver maximum return on investment through measurable, scalable digital campaigns.
People
RJ Huebert
Founder & Managing Principal
RJ founded HBT Digital Consulting after 10 years of corporate marketing leadership in healthcare, education, and market research. With a communications degree from the University of Pittsburgh and a masters in strategic communication from the University of South Florida, he brings proven expertise in digital marketing strategy.
Questions
What digital marketing services do you specialize in?
We specialize in programmatic advertising, search engine marketing (Google/Bing Ads), and social media advertising across Facebook, Instagram, LinkedIn, and Twitter platforms.
Which industries do you work with?
We work with Financial, Education, Legal, Home Services, Technology, and B2B industries, helping service-based businesses nationwide improve lead generation and ROI.
What is your minimum monthly budget?
We recommend a minimum $1,000 monthly investment in digital advertising for optimal campaign performance and measurable results across multiple marketing channels.
How long are your contracts?
Our contracts start with a minimum 6-month commitment, followed by month-to-month arrangements to ensure ongoing value and partnership alignment.
Can you share success case studies?
Yes, we've helped clients achieve 19% conversion rates, $22 cost per lead, and scaled campaigns to mid-5-figures monthly while maintaining ROI goals.
How do you measure campaign success?
We measure success through booked calls, pipeline growth, and actual revenue generation rather than vanity metrics like impressions and clicks.
