Business Details
12 Years
experience
Your Trusted Digital Advertising Partner in Pittsburgh
Founded in 2014, Ethic Advertising is an award-winning digital programmatic and creative agency rooted in full-service advertising expertise. Our core values of Respect, Quality, Efficiency, Progress, and Kind Boldness guide every client interaction. We specialize in hyper-targeted digital advertising, leveraging GPS tracking within 4.9 meters, third-party data, and behavioral insights to reach ideal audiences. Our in-house creative team produces compelling video, audio, and graphic design content, with clients reporting up to a 50% increase in traffic after campaign launches.Backed by measurable results and transparent communication, we serve businesses nationwide through services like media buying, website development, and branding. With a proven track record, including a clients 10x bidder growth, we combine technical precision with ethical business practices to deliver superior ROI.
Services
Digital Advertising
Creative Development
Media Buying
Website Development
Branding
Geofencing
OTT/CTV Ads
Search Engine Marketing
Social Media Ads
Programmatic Display
Details
- Year established: 2014
Highlights and features
- Award-winning creative production across video, audio, and graphic formats.
- Hyper-targeted digital advertising using GPS tracking within 4.9 meters.
- Measurable ROI with clients reporting up to 10x growth in key metrics.
- Transparent communication and customized strategies for diverse budgets.
- Comprehensive services spanning media buying, branding, and web development.
What people say
Superb quality of work
Dramatically increased leads
Fast results
Beautiful work
Knowledgeable team
Services
Digital Advertising
Our hyper-targeted digital campaigns use geofencing, third-party data, and behavioral insights to deliver ads across platforms like Google, social media, and OTT/CTV. Precision targeting ensures your message reaches ideal customers based on location, search history, and demographics. Clients see improved engagement and measurable ROI through our data-driven approach.
Creative Development
Award-winning video, audio, and graphic design services create compelling narratives that boost engagement. Our team crafts content tailored to your brand, resulting in 20%-50% traffic increases post-launch. From concept to execution, we ensure creative aligns with your campaign goals and audience preferences.
Geofencing Targeting
We deploy polygonal geofences around specific locations with 4.9-meter accuracy, retargeting visitors for 30 days across devices. Customizable for aisles within stores or event venues, this technology drives foot traffic and brand awareness by reaching consumers during high-intent moments.
Media Buying
Our experts negotiate optimal ad placements across digital and traditional platforms, ensuring budget efficiency. We prioritize channels offering maximum reach for your target audience, from programmatic display ads to TV/radio buys, with real-time performance tracking and adjustments.
Website Development
We build high-performance, SEO-optimized websites tailored to digital advertising strategies. Services include responsive design, e-commerce integration, and conversion-optimized landing pages. Sites are developed to align with brand identity while ensuring seamless user experiences across devices.
People
Jeff Swartz
CEO & Founder
Jeff founded Ethic Advertising in 2014, blending creativity and strategy to help businesses grow. His leadership drives the company's mission of ethical, results-driven advertising.
Cristina Chazarra
VP of Creative
Cristina leads creative development, ensuring award-winning design and production quality. With expertise in multimedia campaigns, she transforms client goals into visually compelling narratives.
Jess Bauer
VP of Media
Jess oversees media strategy, blending data analytics with market insights to optimize client campaigns. Her team specializes in programmatic advertising and cross-channel media planning.
Victor Concia
Programmatic Specialist
Victor manages programmatic ad campaigns, leveraging targeting technologies to maximize ROI. His technical expertise ensures efficient ad delivery across digital platforms.
Cristina Battaglia
Senior Media Buyer
Cristina executes media buying strategies, negotiating placements and optimizing budgets. Her focus on transparency ensures clients achieve measurable advertising success.
Questions
What areas does Ethic Advertising Agency serve?
Ethic serves clients nationwide through digital services and has team members in Pittsburgh, Columbus, Durham, and Minneapolis.
What advertising platforms do you specialize in?
We focus on programmatic digital ads, geofencing, OTT/CTV, SEM, social media, and creative production for comprehensive campaigns.
How does geofencing work for advertising?
We create virtual boundaries around locations to target devices within 4.9 meters, retargeting users across apps and websites for 30 days.
What is your minimum advertising budget?
Creative projects start at $2,500; single-medium advertising requires a $25,000 annual budget, and multi-tier services need $50,000 annually.
How do you measure campaign success?
We track metrics like click-through rates, conversions, and ROI using real-time reporting tools, ensuring transparent results for every campaign.
Do you offer creative services separately?
Yes, we provide standalone graphic design, video production, and audio services, alongside integrated advertising solutions.
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