Business Details
41 Years
experience
Your Trusted Partner for Marketing Research & Strategic Analysis
Marshall Marketing has been a trusted leader in marketing intelligence for over 40 years. Founded in 1985, we specialize in consumer research, strategic analysis, expert consultation, and ongoing training to empower businesses across diverse industries. Our team combines decades of collective experience with cutting-edge methodologies to deliver actionable insights tailored to each client's unique needs. With a presence in multiple U.S. states and expertise in over 100 business categories, we provide localized market knowledge and national-scale solutions. Our commitment to excellence is reflected in our long-standing client relationships and proven track record of driving measurable results. We pride ourselves on transforming complex data into strategic advantages, ensuring our clients stay ahead in competitive markets.From telephone and online surveys to customized research programs, our services are designed to eliminate guesswork and maximize marketing effectiveness. Backed by a 83-line/CATI fieldhouse and advanced digital tools, we handle projects of all sizes with precision and efficiency. Our team's deep industry expertise spans media, retail, healthcare, finance, and more, making us a versatile partner for businesses seeking data-driven growth. We are dedicated to continuous innovation, adapting to evolving market demands while maintaining rigorous methodological standards. With a focus on client-centric selling and unparalleled customer service, Marshall Marketing remains a pioneer in delivering marketing intelligence that transforms vision into reality.
Services
Telephone Surveys
Online Surveys
Website User Surveys
Consumer Behavior Analysis
Media Habits Research
Customer Satisfaction Surveys
Political Polling
Post-Sales Analysis
Lifestyle Profiling
Demographic Studies
Details
- Year established: 1985
Highlights and features
- We offer 40+ years of experience in marketing research and consulting.
- Our team has collective expertise across 100+ business categories and 130+ markets.
- We provide customized research programs tailored to specific business needs.
- Our 83-line/CATI fieldhouse ensures efficient and accurate data collection.
- We combine proven methodologies with innovative digital survey techniques.
Services
Telephone Surveys
Our telephone surveys utilize a 83-line/CATI fieldhouse to deliver timely, statistically rigorous data collection. This method ensures high-quality responses through advanced technology and experienced interviewers, making it ideal for large-scale or complex projects requiring precise demographic targeting.
Online Surveys
We employ cutting-edge online survey techniques for rapid data collection and analysis. These surveys offer quick turnaround times while maintaining methodological integrity, allowing businesses to gather insights efficiently from diverse consumer segments across digital platforms.
Website User Surveys
Our qualitative website user studies go beyond basic metrics to capture detailed demographics, section ratings, and user preferences. This service provides actionable insights into visitor behavior, helping optimize website performance and user engagement strategies.
Consumer Behavior Analysis
We analyze shopping patterns, lifestyle profiles, and socio-demographic dynamics to reveal consumer motivations. This service helps businesses align products and marketing strategies with evolving market demands through data-driven behavioral insights.
Customer Satisfaction Surveys
Using Net Promoter Score methodologies, we measure and track customer loyalty and satisfaction levels. These surveys identify strengths and improvement areas in client experiences, enabling businesses to enhance retention and service quality.
People
Craig Marshall
Chairman
Founder of Marshall Marketing with 30+ years in media and marketing. Former Ford executive turned broadcasting leader, he pioneered client-focused selling strategies and built decades-long client relationships through superior research and service.
Rich Kinzler
President/CEO
With 35+ years at Marshall Marketing, Rich has driven company growth since joining in 1987. He oversees operations and sales strategy, combining industry expertise with a commitment to client-focused marketing intelligence solutions.
Tim Marshall
Executive Vice President/COO
Starting as an intern, Tim progressed to COO through hands-on client service experience. He specializes in research implementation and operational excellence, ensuring high-quality service delivery across all company functions.
Cynthia Bridges
VP/Research Sales & Consultant
With 25+ years in media and research, Cynthia holds advanced communications degrees. She designs client surveys, teaches marketing strategy, and serves on community boards, combining academic expertise with practical business insights.
Tom Manion
VP/Research Operation
A 27-year veteran, Tom developed Marshall's proprietary Target Dollar$ Marketing System. He manages operations while maintaining deep technical expertise in transforming complex data into actionable business strategies for clients.
Questions
What types of surveys does Marshall Marketing offer?
We provide telephone surveys using a 83-line/CATI fieldhouse, online surveys with rapid turnaround, and specialized website user studies that analyze visitor behavior and preferences.
How does Marshall Marketing customize research programs?
We begin by understanding your specific business goals, then recommend appropriate methodologies including demographic targeting, geographic segmentation, and tailored data collection approaches to match your unique requirements.
Which industries does Marshall Marketing serve?
We work with media companies, healthcare providers, financial institutions, automotive dealers, retail chains, advertising agencies, and non-profits across 100+ business categories nationwide.
How does Marshall Marketing ensure data accuracy?
We follow proven methodological practices with statistical rigor, using advanced technology platforms and maintaining strict quality control throughout data collection, analysis, and reporting processes.
What geographic areas does Marshall Marketing cover?
We operate in 130+ markets nationwide with offices in Pittsburgh, Denver, Spokane, and Los Angeles, serving clients from local businesses to national corporations.
What makes Marshall Marketing different from other research firms?
Our combination of 40+ years' experience, 150+ years of collective team expertise, and proprietary research systems delivers actionable insights that directly improve marketing effectiveness and business outcomes.
