Business Details
16 Years
experience
Your Trusted Lighting Industry Sales & Marketing Partner
Brilliant Lighting Inc. is a dedicated partner for lighting manufacturers seeking to elevate their brand presence and drive sales growth. With over 25 years of industry expertise, our founder Eric Reiser has cultivated a deep understanding of electrical distribution, luminaire sales, and regional/national sales management. Our team combines this experience with cutting-edge technology to deliver tailored solutions in regional sales management, project photography, video production, and digital marketing.We specialize in creating high-impact sales tools, optimizing online visibility, and providing cost-effective representation through an expansive network of regional affiliates. Our approach emphasizes flexibility, innovation, and measurable results, ensuring clients receive personalized strategies that align with their specific market needs. By maintaining monthly contracts and absorbing all travel expenses, we offer transparent, scalable solutions that adapt to evolving business requirements.
Services
Regional Sales Management
Project Photography
Video Production
Sales Tools Development
Website Development
360 Video Creation
Panorama Imaging
Photo Alive 3D
Sample Kit Design
Digital Optimization
Details
- Year established: 2010
Highlights and features
- 25 years of specialized lighting industry experience
- Nationwide network of independent regional representatives
- Cost-effective solutions with no hidden fees
- Integrated approach combining sales management and marketing
- Monthly contracts with transparent pricing structure
Services
Regional Sales Management
Brilliant Lighting Inc. provides outsourced regional and national sales management for luminaire manufacturers. Our services include hiring, training, and managing representative agencies while maintaining monthly contracts with transparent pricing. We specialize in 13 western states and Texas but offer nationwide coverage through our affiliate network. All travel and entertainment expenses are absorbed by our company.
Project Photography
Our photography services create professional portfolios essential for marketing efforts. We coordinate with agents and specifiers to capture remarkable still images that highlight product functionality and design. Services include Photo Alive 3D animation, panorama imaging, and 360 video production to showcase projects in immersive formats suitable for virtual tours and social media distribution.
Video Production
We produce corporate branding videos, product demonstrations, and installation guides that increase website engagement and lead generation. Our team creates content using live shoots and motion graphics optimized for social sharing. Video services emphasize product applications while maintaining affordability without compromising production quality or creative impact.
Sales Tools Development
Brilliant Lighting Inc. designs comprehensive sales collateral including PowerPoint presentations, product catalogs, specification sheets, and portable sample kits. Our materials help sales teams effectively communicate product benefits through visually compelling resources that differentiate clients from competitors in both physical and digital formats.
Website Development
We build mobile-optimized websites specifically designed for lighting industry needs. Our development includes on-page SEO, social media integration, and intuitive navigation that helps specifiers quickly find relevant product information. Websites are created to convert potential clients into customers through user-friendly interfaces that work across all devices.
People
Eric Reiser
Founder
With 25 years of lighting industry experience, Eric Reiser founded Brilliant Lighting Inc. to provide innovative sales solutions. His expertise spans electrical distribution, luminaire manufacturing sales, and national sales management strategies.
Questions
What services does Brilliant Lighting Inc. offer?
We provide regional sales management, project photography, video production, sales tool development, website creation, and digital optimization services for luminaire manufacturers.
How does Brilliant Lighting help increase sales?
We combine sales representation with marketing tools like 3D imaging and video production to enhance brand visibility and provide specifiers with comprehensive product resources.
Which areas do you serve?
We specialize in the 13 western states and Texas, with nationwide coverage through our affiliate network of regional representatives.
What makes your approach unique?
Our integrated model combines sales management with creative marketing services, all delivered through flexible monthly contracts without hidden fees or travel expenses.
How are your services priced?
We use transparent monthly management fees plus small commissions on shipped goods, with all travel expenses included in our pricing structure.
