Business Details
11 Years
experience
Senior Living Marketing Experts Since 2015
Since 2015, we have dedicated ourselves exclusively to transforming senior living marketing through strategic innovation and industry-specific expertise. Our team brings decades of combined experience in senior living marketing, specializing in CCRCs, independent living, Life Plan communities, and health services. We deliver tailored solutions that generate measurable results, from strategic planning and digital campaigns to creative design and media management. Our collaborative approach ensures clients benefit from immediate expertise without a learning curve, while our comprehensive resources cover every aspect of marketing communications.With a proven track record of boosting occupancy rates and enhancing brand visibility, we prioritize long-term partnerships built on transparency, accountability, and shared success. Our commitment to the senior living industry drives us to continuously adapt to market changes and deliver solutions that align with evolving client needs.
Services
Strategic Planning
Digital Marketing
Creative Services
Media Planning
Website Development
Social Media Management
Direct Mail Campaigns
Brand Development
Marketing Audits
Event Planning
Details
- Year established: 2015
Highlights and features
- We offer 30+ years of exclusive senior living marketing expertise.
- Our team delivers proven occupancy growth through targeted strategies.
- We provide full-service marketing solutions from digital to print.
- Our collaborative approach ensures tailored strategies for every community.
- We maintain a 9% average occupancy rate improvement for clients.
What people say
Instrumental in boosting occupancy rates
Delight to work with
Exceptional design work
Strategic partner who gets it
Seamless collaboration
Services
Strategic Planning
We develop customized marketing strategies tailored to senior living communities' unique needs. Our approach combines industry insights with data-driven planning to maximize occupancy and brand awareness. Services include market assessments, goal setting, and multi-channel campaign coordination.
Digital Marketing
Our digital marketing services enhance online visibility through SEO, paid advertising, and analytics. We specialize in creating user-friendly websites and targeted email campaigns that drive engagement and conversions for senior living providers.
Creative Services
From branding to print materials, our creative team delivers visually compelling content. We ensure consistent messaging across all platforms while highlighting each community's unique value proposition through photography and video production.
Media Planning
We optimize media spend across traditional and digital channels. Our team conducts market research, negotiates contracts, and implements targeted campaigns to ensure maximum reach and return on investment for senior living communities.
Website Development
We create responsive, user-centric websites that improve engagement and lead generation. Our development process focuses on intuitive navigation, mobile optimization, and integration with CRM systems for seamless lead tracking and management.
People
Ryndell Montgomery
Founder, President & CEO
With 30+ years in senior living marketing, Ryndell founded Inspire in 2015 to provide specialized agency services. She oversees strategic direction and client partnerships, leveraging deep industry knowledge to drive marketing success.
Tori Mallad
Vice President
Tori brings 30+ years of sales and marketing leadership in senior living. She specializes in strategic planning and occupancy growth, having led successful campaigns for CCRCs and campus systems across major metropolitan areas.
Jen Anderson
Director of Operations
Jen has three decades of marketing experience focused on senior living communities. Her expertise in strategic planning has supported major non-profit CCRCs nationwide, including The Clare at Water Tower and RiverWoods.
Chad Kennett
Digital Director
As a Google-certified digital marketer with 20+ years in senior living, Chad leads our digital strategy. He specializes in search engine marketing and analytics, previously serving as COO for Turn the Page Online Marketing.
Marie Taylor
Media Director
Marie has 16 years of media planning experience in senior living. She specializes in multi-channel campaign execution, having worked with communities nationwide on print, digital, and broadcast media strategies.
Questions
What senior living marketing services do you offer?
We provide full-service marketing including strategic planning, digital campaigns, creative design, media buying, and brand development tailored specifically for senior living communities.
How do you measure marketing success?
We track occupancy rates, website traffic, lead conversions, and campaign engagement metrics to ensure measurable results aligned with client objectives.
Do you work with all types of senior living communities?
Yes, we specialize in CCRCs, independent living, assisted living, memory care, and Life Plan communities across all development stages.
What makes your agency different?
Our exclusive focus on senior living marketing, combined with 30+ years of industry experience and a proven track record of occupancy growth, sets us apart.
Can you help with rebranding efforts?
Yes, we've successfully rebranded multiple communities, including developing cohesive visual identities and integrated marketing campaigns that boost market visibility.
