Banerian & Associates

Our Expertise

JGSullivan is a leading provider of technology-driven marketing solutions, designed to help national brands control more, lead more, and make it easier for their channel partners to grow their local business. We specialize in automating complex channel marketing processes to increase productivity, protect brand, and grow revenue. We understand that local marketing is crucial for reaching more consumers at the point of purchase and improving brand loyalty. Our expertise lies in driving revenue growth and improving marketing ROI for national and international brands.

Revenue Growth & Marketing ROI

Marketing ROI is the return in known sales or tracked sales leads from your marketing investment. With budget pressure intensifying and digital platforms becoming increasingly important, brands selling through channels can increase revenue growth and improve ROI on marketing spend with JGSullivan's local marketing portal and integrated ad builder system that ensures brand and legal compliance at the retail level.

Cost Control & Operational Efficiency

Marketing cost control and operational efficiency are critical needs of every national and international brand. At JGSullivan, we understand the evolving marketplaces of our clients and help reduce costly manual operations by providing channel partners with local marketing campaigns to boost their sales.

Field Brand Compliance Control

Protecting your brand investment is essential, and JGSullivan's brand compliance portal and integrated ad builder help create brand-friendly newspaper ads, Google landing pages, microsites, e-commerce solutions, mobile sites, and more for your local channel partners. Our technology ensures brand compliance and control at retail, even in today's complex media world.

Field Adoption & Ease of Use

User adoption is key to the success of any platform. A system seldom used isn't protecting your brand, and worse, it's wasting your marketing resources. Adoption of technology can be challenging, but our 17+ years of experience in simplifying business processes help ensure successful adoption, protecting your brand, and optimizing your marketing resources.

Channel Conflict

Channel conflict is a common challenge when channel partners want to put your competitors next to your trademark on their homepage or link from your dealer or retail locator to their website. These challenges require careful consideration to find a mutual interest with your channel partners, allowing them to grow their business while protecting your brand.

Consumer Behavior & Technology Changes

Consumer behavior online has changed dramatically with the advent of new technologies. Brands are increasingly focusing on helping their channel partners engage and shape online consumer behavior. Creating this influential marketing manually is costly and time-consuming. JGSullivan's solutions help manage and track traditional print and digital campaigns from one system, increasing productivity and profitability at every level.

Custom Solution Flexibility & Integration

Being stuck with software that is not flexible to meet the everyday challenges of channel partners can be frustrating. Our custom solution flexibility and integration save you the trouble of managing your internal marketing process and the local marketing needs of your channel partners with an off-the-shelf product that can't be customized.

Our Technology

JGSullivan private cloud hosting gets your business marketing solution up and running with little or no internal IT resource time required. Our custom adbuilder, MyAdExpress, helps your channel partners create brand and legally compliant marketing materials for their local market. Our digital asset management system is world-class and designed to be implemented standalone or with our adbuilder application, offering the flexibility and customization needed to fit your business needs. eCommerce capabilities move the purchase decision up from the retail floor to your customer's browser, and our local marketing platform allows you to create single-branded, mobile responsive HTML content for each of your dealers, ensuring potential customers think only about your brand all the way to the cash register.