Business Details
30 Years
experience
Your Trusted Partner for Integrated Marketing Solutions
Founded in 1996, Didit has established itself as a pioneering full-service marketing agency that combines the resources of a large agency with the personalized attention of a boutique firm. Our Big-tique approach delivers scalable solutions tailored to real-world budgets while maintaining agility and innovation. With expertise across digital, traditional, and direct mail marketing, we specialize in aligning media investments with measurable ROI through proprietary technology and 360-degree campaign strategies. Recognized by Inc. 500 and Deloitte Technology Fast 500, our team of industry-leading experts has executed over $50 million in annual media spend for clients ranging from Fortune 50 companies to emerging brands.We maintain a client-centric philosophy where every account receives dedicated attention from seasoned professionals with decades of combined experience in performance marketing, brand development, and strategic communications.
Services
Strategy
Web Development
SEO
Branding
Public Relations
SEM
Direct Mail
Social Media
Details
- Year established: 1996
Highlights and features
- We offer 27 years of experience as one of the original digital marketing agencies
- Our in-house team includes 11 subject matter experts across marketing disciplines
- We implement proprietary bid management technology developed since 1996
- Our Big-tique model combines enterprise-level resources with boutique personalization
- We maintain a proven track record with Inc. 500 and Deloitte Fast 500 recognition
Services
Direct Mail
Our direct mail services combine creative innovation with technology-driven execution for modern marketing needs. We develop integrated print and fulfillment campaigns that complement digital strategies while maintaining strict budget controls. Our approach incorporates data analytics and cross-channel coordination to maximize campaign effectiveness through physical mail delivery.
Public Relations
We create strategic PR campaigns that build brand credibility through earned media coverage. Our services include press release distribution, journalist outreach, and influencer partnerships across traditional and digital platforms. We focus on creating compelling narratives that enhance search visibility and social media engagement while maintaining consistent brand messaging.
Advertising
Our advertising solutions optimize media spend across digital and traditional channels. We develop targeted campaigns that leverage search, social, and display advertising while integrating offline media placements. The approach focuses on measurable ROI through performance tracking and continuous campaign optimization using proprietary analytics tools.
Branding
We develop comprehensive brand identities that create lasting market impressions. Our process includes market research, positioning strategy, and visual identity design across all customer touchpoints. The service emphasizes consistency in messaging and visual elements to strengthen brand recognition and customer loyalty through both digital and physical channels.
Marketing Strategy
We create integrated marketing strategies that align business objectives with audience engagement tactics. Our approach combines digital analytics, market research, and competitive analysis to develop data-driven plans. The strategies coordinate multiple marketing channels including SEO, paid media, content marketing, and direct response tactics to maximize overall campaign effectiveness.
People
Kevin Lee
Executive Chairman & Co-Founder
Co-founded Didit in 1996 and pioneered digital marketing innovations including the first PPC bid management platform. Holds an MBA from Yale University and has authored over 750 marketing columns and several industry books.
Eric Wiggins
CEO
Joined Didit in 2006 and became CEO in 2022 after managing $50M+ in media spend. Focuses on performance marketing and client relationship development. Graduated from Hofstra University with a Marketing degree.
Heidi Zafran
Chief Operating Officer
Promoted to COO in 2023 after 16 years of operational leadership. Oversees daily operations and talent management. Previously held HR leadership roles at Grey Group and Hudson staffing solutions.
Cecilia Fernandes
Senior Financial Officer
Joined Didit in 2005 and manages all financial operations. Brings diverse experience from healthcare, technology, and hospitality industries. Previously worked at Sandata Technologies in financial reporting roles.
Ilana Eichinger
Vice President, Client Service
Joined Didit in 2021 with marketing leadership experience across retail, finance, and nonprofit sectors. Previously held roles at Siegel+Gale and Gap Inc. Holds a Communication degree from University at Buffalo.
Questions
What marketing services does Didit offer?
We provide full-service marketing including digital advertising, SEO, branding, public relations, direct mail, social media management, and comprehensive marketing strategy development.
How does Didit's Big-tique approach work?
Our Big-tique model combines enterprise-level resources with boutique-style personalization, delivering big-agency results through dedicated account teams with specialized expertise in each marketing discipline.
Which industries does Didit serve?
We work with clients across retail, finance, transportation, consumer products, insurance, and nonprofit sectors, adapting our expertise to each industry's specific marketing challenges.
How does Didit measure marketing success?
We use proprietary analytics tools and performance tracking systems to measure ROI, focusing on measurable outcomes like lead generation, conversion rates, and brand visibility improvements.
Does Didit offer emergency marketing services?
While we prioritize planned campaigns, our team can accommodate urgent marketing needs through our standard service channels with expedited response times.
