Business Details
41 Years
experience
Expert Marketing & PR Solutions in Pittsburgh
Bynums Marketing & Communications is a full-service marketing, advertising, and public relations agency dedicated to delivering measurable results for clients. Our focus on creative strategy and targeted outreach has established us as a trusted partner for corporations, nonprofits, and government agencies since 1985. With expertise in multi-ethnic market segmentation, we help organizations minimize uncertainty while maximizing impact through tailored campaigns.Our team combines over 75 combined years of experience in branding, graphic design, media planning, and crisis communications to create solutions that drive growth. We prioritize client success through personalized service, leveraging our deep understanding of regional and national markets. Our commitment to excellence is demonstrated by our 39-year track record of award-winning work and long-term client relationships across diverse industries.
Services
Marketing Planning
Graphic Design
Web Development
Public Relations
Media Placement
Event Planning
Brand Development
Crisis Communications
Community Outreach
Marketing Research
Details
- Year established: 1985
Highlights and features
- 39 years of proven success in marketing and public relations
- Specialized expertise in African American, Hispanic, and Asian market outreach
- Award-winning creative strategies recognized by industry peers
- Comprehensive services from branding to crisis communications
- Results-focused approach with measurable client outcomes
What people say
Award-winning creative strategies
Measured marketing outcomes
Cultural competence
Reliable execution
Client-centric approach
Services
Public Relations Services
Bynums offers comprehensive public relations strategies including media coaching, crisis management, and story development. Our team excels at building media relationships and securing placements that enhance client visibility. With decades of experience, we provide strategic counsel to protect and improve organizational reputations through both traditional media and digital platforms.
Marketing Planning
Our strategic marketing planning combines market research with creative execution to develop tailored campaigns. We help clients define objectives, identify target audiences, and create implementation roadmaps that maximize ROI. Our planners work across sectors to develop integrated approaches that align with organizational goals and market dynamics.
Graphic Design
Bynums' graphic design team creates compelling visual identities that effectively communicate client messages. From logo development to comprehensive brand systems, our designers combine technical expertise with strategic thinking. We ensure visual consistency across all platforms while maintaining aesthetic appeal and functional effectiveness for diverse communication needs.
Community Outreach
We specialize in designing and executing community engagement initiatives that build authentic connections between organizations and their audiences. Our approach includes cultural competency training, grassroots campaign development, and strategic partnership building to create sustainable community relationships that support organizational objectives.
Event Planning
Our event planning services cover the complete lifecycle from concept development to post-event analysis. We create engaging experiences tailored to specific audiences while ensuring logistical excellence. From small community events to large-scale corporate functions, our team delivers memorable experiences that align with organizational goals and brand messaging.
People
Russell L. Bynum
President/Creative Director
With over 42 years experience, Russell leads branding initiatives and creative services. He specializes in crisis PR and multi-ethnic market strategies, serving on multiple arts and community boards while maintaining active church leadership roles.
Kathy J. Bynum
Vice President
Kathy brings 32+ years of marketing expertise, focusing on branding and strategic planning. A Duquesne University graduate, she develops marketing campaigns and conducts workshops on minority market strategies and effective advertising techniques.
Crystal L. Bynum
Communications Consultant
Crystal applies her marketing and broadcasting expertise to develop strategic growth solutions. With masters in organizational leadership, she creates practical approaches to business expansion through targeted communication strategies and market analysis.
Barrington Ratliff
Graphic Designer
Specializing in brand identity development, Barrington combines technical expertise with creative vision. He manages design projects from concept to production, leveraging proficiency in Adobe Creative Suite and digital illustration for impactful visual communications.
Dr. Barry Ratliff
Community Outreach Specialist
An educator with business expertise, Barry focuses on African American community engagement. With eight years of service, he develops educational outreach programs and mobilizes faith-based organizations to implement effective community development initiatives.
Questions
What industries do you serve?
We work with clients across banking, healthcare, education, aviation, retail, and non-profit sectors, providing tailored marketing solutions for each industry's unique needs.
Can you help with ethnic market strategies?
Our 39-year experience includes developing specialized campaigns targeting African American, Hispanic, Asian, and other multi-ethnic markets with culturally relevant approaches.
How do you measure campaign success?
We use quantifiable metrics including media coverage volume, website traffic increases, lead generation rates, and client-specific KPIs to demonstrate measurable results.
What experience do you have with nonprofits?
We've served over 50 nonprofit organizations for 35+ years, creating successful awareness campaigns for clients like Familylinks and the Epilepsy Foundation.
Is crisis communications part of your services?
Our team provides comprehensive crisis management support including media response strategies, reputation protection, and communication protocol development to mitigate organizational risks.
How are your marketing workshops structured?
Workshops cover practical marketing topics like budget-friendly strategies, media relations, and minority market outreach, combining theoretical foundations with actionable implementation steps.
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