Business Details
50+ Years
experience
Your Full-Service Advertising Partner Since 1960
Founded in 1960, Three Sixty Group stands as one of Indiana's longest-operating full-service advertising, branding, and media agencies. Over six decades, we've honed the art and science of crafting lasting impressions for local, regional, and national clients. Our approach combines multidisciplinary expertise with a commitment to long-term client relationships, evidenced by partnerships lasting decades. We specialize in branding, media planning, digital strategy, and creative production, delivering measurable results through proven campaigns. Our case studies demonstrate our ability to drive awareness, engagement, and financial returns for clients across diverse industries.With offices in Indianapolis, our team of seasoned professionals delivers tailored solutions that adapt to evolving market demands. We prioritize strategic thinking, innovative execution, and maintaining transparency throughout every client interaction. Our track record of repeat clients underscores our dedication to exceeding expectations consistently. From research-based planning to cross-channel campaign execution, we focus on creating meaningful brand connections that endure. This combination of experience, adaptability, and client-centric philosophy positions Three Sixty Group as a trusted partner for impactful marketing solutions.
Services
Branding Strategy
Media Planning
Social Media Management
Website Development
Television Production
Radio Advertising
Digital Marketing
Copywriting Services
Graphic Design
Public Relations
Details
- Year established: 1960
Highlights and features
- Maintained client relationships for multiple decades through consistent results
- Offer multidisciplinary expertise across 15+ service categories from branding to digital development
- Delivered measurable ROI exceeding $1B in client deposits through targeted campaigns
- Combine 60+ years of agency experience with cutting-edge marketing technologies
- Employ a proprietary stakeholder content distribution system for campaign amplification
What people say
Generated over $1B in deposits
Increased visitor spending $301 per dollar spent
Effective mascot campaign
Proprietary content distribution system
24/7 personalized support
Services
Branding Strategy
Create cohesive brand identities that resonate with target audiences through comprehensive research and positioning analysis. Our strategic approach ensures consistent messaging across all touchpoints while maintaining brand authenticity and relevance in evolving markets. We combine market insights with creative execution to establish memorable brand impressions that drive customer loyalty and business growth.
Media Planning
Develop data-driven media strategies that optimize budget allocation across traditional and digital channels. Through audience segmentation analysis and platform performance tracking, we identify the most effective channels for message delivery while maintaining flexibility for real-time campaign adjustments based on performance metrics.
Television Production
Produce high-impact television commercials that combine creative storytelling with technical excellence. Our full-service production capabilities include concept development, scriptwriting, casting, filming, and post-production editing to create compelling content that captures audience attention and reinforces brand messaging across broadcast and streaming platforms.
Social Media Management
Implement strategic social media campaigns that drive engagement and build brand awareness. Using a combination of content creation, community management, and analytics tracking, we develop platform-specific strategies that align with business goals while maintaining consistent brand voice across multiple social media channels.
Website Development
Create responsive, user-friendly websites that reflect brand identity while optimizing conversion paths. Our development process combines visual design with technical functionality to produce sites that deliver exceptional user experiences across devices while supporting business objectives through targeted content architecture.
People
Scott Willy
Co-Founder, Partner, President and CEO
Scott has led Three Sixty Group's strategic direction since its founding in 1960. His leadership combines industry experience with forward-thinking approaches to maintain the agency's position as Indiana's longest-operating full-service marketing firm.
Eric Murray
Partner, Creative Director, Account Executive
Eric oversees creative strategy and client relationships, ensuring campaigns maintain artistic excellence while delivering measurable business results. His dual role bridges creative execution with client expectations across diverse industry sectors.
Daniel Myers
Partner, Media Director, Account Executive
Daniel manages media strategy and client partnerships, leveraging extensive industry knowledge to develop effective cross-channel advertising plans that maximize client budgets while maintaining consistent brand messaging.
Laura Barcelo
Director of Operations
Laura oversees agency operations ensuring seamless project execution and resource management. Her leadership maintains operational efficiency across departments while supporting the agency's commitment to client service excellence.
Katie Bausman
Copywriter
Katie specializes in crafting compelling brand narratives and marketing content. Her writing skills help clients communicate their unique value propositions through clear, engaging messaging across multiple platforms and campaign formats.
Questions
What services does Three Sixty Group offer?
We provide end-to-end advertising solutions including branding strategy, media planning, digital marketing, television/radio production, web development, and social media management tailored to client needs.
How does your agency measure campaign success?
We track key metrics like deposit generation, engagement rates, ROI calculations against ad spend, and stakeholder content distribution effectiveness through proprietary systems.
Do you work with clients outside Indiana?
Yes, while based in Indiana we serve regional clients across the Midwest and national clients nationwide through remote collaboration and scalable digital strategies.
What industries do you specialize in?
We have experience across 15+ sectors including finance, tourism, education, healthcare, automotive, and professional sports with customized approaches for each industry.
How long do typical client partnerships last?
Our average client relationship spans multiple years, with many partnerships extending beyond a decade due to our proven results and service consistency.
Can you handle multi-channel advertising campaigns?
Absolutely. We specialize in integrated campaigns that coordinate television, radio, print, digital, and social media channels for maximum audience reach and engagement.
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