C3

Who We Are

At C3, we are a team of experts dedicated to helping brands connect with families and kids. For over 35 years, we have been creating tangible consumer activation strategies that help our clients, primarily in the restaurant, hospitality, and service industries, build loyalty and enhance the customer experience. Our unique approach combines research, marketing strategy, industry knowledge, and award-winning creative to bring brands to life for families with children.

What We Do

We create and produce custom programs and original, innovative products that surprise, delight, and entertain kids and families. Our services include:

• Insights & Strategy: We lead with consumer research, marketing strategy, and industry knowledge to help brands understand families and develop strategies to connect with them.
• Award-Winning Creative: Our designers, illustrators, writers, and engineers bring brands to life through concepting, design, and engineering.
• Licensing: We have years of experience managing successful licensing partnerships.
• Project Management: We shepherd projects from end-to-end, ensuring they are delivered on time and on budget.
• Safety: Our proprietary safety testing exceeds all federal regulations.
• Global Production: We know where to go to maximize budgets to produce retail-quality premiums.
• Supply Chain Logistics: Our centrally-located warehouse provides efficient shipping to DCs or direct to stores.

Our Work

We have collaborated with numerous clients to create innovative programs and products that drive brand affinity, sales, and customer loyalty. See some of our work below:

• SONIC: Masters of the Universe Toys
• Texas Roadhouse: Peanut Cup
• Raising Cane's: Kids' Program
• Arby's: Kids' Program
• Cracker Barrel: Kids' Program
• Pei Wei: Kids' Chopsticks
• Many more.

How We Work

We begin with you, understanding your brand's strategy, goals, customers, and voice. We create custom solutions, bring your brand to life through concepting, design, and engineering, and execute seamlessly integrated supply chain logistics. We prioritize safety, research, and creative excellence to deliver exceptional results.

What We Know

We know that families are a major influencer of brand choices, with 9 out of 10 parents saying their kids influence their brand choices. We understand the importance of creating engaging, memorable experiences that win the hearts of kids and families.