Business Details
Your Trusted Digital Marketing Partner in Boston
Sproutward is a boutique marketing firm dedicated to helping businesses navigate digital transformation. Our team combines client and agency perspectives to deliver tangible results, led by former VP and C-level executives actively engaged in daily operations. We specialize in data-driven strategies, marketing automation, and digital analytics, prioritizing measurable outcomes over superficial solutions.With expertise in platforms like Google Analytics 4, Adobe Analytics, and Tealium, we offer tailored services including campaign management, customer segmentation, and optimization testing. Our collaborative approach emphasizes test-and-learn methodologies, ensuring strategies align with clients' evolving goals while maintaining flexibility for innovation and scalability.
Services
Marketing Strategy
Data Analytics
Digital Optimization
Customer Segmentation
Tag Management
Highlights and features
- Our teams are led by former VP or C-level leaders with daily hands-on involvement
- We combine client-side and agency thinking for comprehensive solutions
- Specialized expertise in Google Analytics 4, Adobe Analytics, and Tealium
- Proven test-and-learn methodology for continuous optimization
- Focus on tangible results through data-driven marketing strategies
Services
Marketing Strategy
Our marketing strategy services focus on solving critical business challenges through competitive positioning, customer relationship optimization, and marketing mix refinement. We develop tailored approaches that align with your specific business goals and market dynamics. Our team leverages extensive experience from Fortune 500 companies to emerging brands, ensuring strategies that drive measurable growth.
Data Analytics
We provide comprehensive digital analytics solutions including platform implementation, data auditing, and performance measurement strategies. Our experts work with leading tools like Google Analytics 4 and Adobe Analytics to ensure accurate data collection and meaningful insights. The service includes customized reporting frameworks that transform raw data into actionable business intelligence for better decision-making.
Digital Optimization
Our digital optimization services focus on continuous testing and improvement of digital experiences to enhance business outcomes. We implement systematic testing frameworks that identify high-performing solutions while maintaining flexibility for innovation. The service includes A/B testing, user experience analysis, and data-backed recommendations for ongoing performance improvements across digital channels.
Customer Segmentation
We help businesses understand and target their most valuable customer groups through advanced segmentation analysis. Our approach combines behavioral data with demographic insights to create personalized marketing strategies. The service includes developing tailored customer journeys and targeted campaigns that improve engagement and conversion rates through data-driven personalization techniques.
Tag Management
Our tag management solutions implement optimal frameworks using platforms like Google Tag Manager and Adobe DTM. We create robust data layers that improve marketing agility while ensuring data consistency and governance. The service includes implementation of tracking systems that enhance site performance and provide reliable data collection infrastructure for accurate marketing measurement.
People
Anabela Perozek
Partner | Business + Marketing Strategy
Former CMO at ShoeBuy with 15+ years leading digital marketing at Staples. MIT Sloan MBA graduate with expertise in e-commerce and digital transformation.
Kevin Biondi
Partner | Digital Marketing
Ex-VP of Digital Marketing at Staples with prior roles at Citibank and J.P. Morgan Chase. Specializes in digital media and analytics strategy for enterprise clients.
Scott Zakrajsek
Partner | Analytics + Optimization
Former VP of Operations and Optimization at Shoes.com. Led digital analytics teams for adidas and Reebok with expertise in SEO and site operations.
Dan Doyle
VP | Technology
STEM expert with decades of experience in software engineering and analytics. Former Director of Analytics Engineering at Staples with technical expertise in data science and marketing systems.
Josh Koenigs
VP | Analytics
12-year analytics veteran with experience at Publicis Group and Oracle Data Cloud. Specializes in marketing data infrastructure and cross-channel analytics for Fortune 500 clients.
Questions
What industries do you specialize in?
We work with e-commerce retailers, direct-to-consumer brands, and enterprise clients across various sectors including retail, healthcare, and technology.
How do you measure campaign success?
We use data-driven KPIs aligned with your business goals, including conversion rates, customer acquisition costs, and lifetime value metrics tracked through advanced analytics platforms.
Can you help with Google Analytics 4 migration?
Yes, we specialize in GA4 implementation and migration, including configuring events, funnels, and custom reports tailored to your business requirements.
Do you offer ongoing support?
We provide continuous optimization services with regular performance reviews and test-and-learn cycles to ensure sustained growth and adaptation to market changes.
How do you handle data privacy compliance?
Our tag management and analytics implementations include built-in governance frameworks that ensure compliance with GDPR, CCPA, and other relevant data protection regulations.
What's your approach to digital transformation?
We start with a business deep dive to understand your specific challenges, then implement scalable solutions combining strategy, technology, and continuous optimization.
